The dynamics of customer’s decision making process has been significantly influenced by the technological advances in the last 10 years. Search engines, websites, online forums, and social networking sites are gaining significance over traditional channels of information seeking such as television, radio, print or direct mail. Active “listening” of customer’s voluntary feedback from social media in addition to “soliciting” customer feedback has gained significant importance.

The customer driven “e-world” provides a wealth of data to organizations which only had access to institution controlled customer data or syndicated research data. Organizations have access to more data, from more sources which demands innovative methods to garner insights and gain competitive advantage.

In response to these market dynamics, Genpact Research has evolved from being a set of discreet service offerings to an integrated & comprehensive service solution. This evolution reflects in our internal orientation where Research exists as a standalone practice and includes elements of primary, secondary, social/online media research supplemented by transformational tools and capabilities. We help clients gain deeper insights into customer’s attitude, preferences, experience and make smarter decisions.

While Research Services in Genpact continue to evolve, the underpinning values based on which we function remains consistent – our commitment to quality and integrity to our clients.


We provide holistic and integrated solutions to clients catering to various business sectors by marrying multiple capabilities. The research practice is focused on providing forward looking, actionable insights to businesses


Our multi-capability model helps client garner rich insights through an integrated solution or have specific business problems solved through standalone practices.

Primary Market Research –End-to-end market research solutions that provide clients with an in-depth understanding of customer’s attitudes and preferences, and establish linkage with enterprise data to drive business transformation.

Business Research Consulting – Custom research solutions leveraging credible secondary information sources to help clients to meet varied objectives maximize returns and manage costs.

Social Media Research - Develop comprehensive understanding of avenues for marketing through learning from E-media. We analyze and understand brands online on parameters such as awareness, perception, and consideration against competition

Customer Experience Management – A comprehensive solution that helps harness the combined power of Primary Research, Secondary Research, Social Media research, Data Analytics to help enrich customers experience with your brand

Key features of the Genpact Research practice

  • Experience of more than 8+ years in B2B and B2C Research
  • Experience across industry verticals - Financial Services, Manufacturing, Life Sciences , CPG/ Retail & Technology, etc
  • Strong team of close to 150 researchers, programmers and domain experts with global exposure
  • Access to Subject matter & industry experts
  • Project management & Six Sigma rigor and quality adherence across research projects
  • Flexible business models - FTE/ Project based/ On-demand/ Hybrid model
  • Global delivery capability for large scale projects


In the Oil & Gas and Energy domain: Identified potential regional strategic partnerships for a global Oil & Gas equipment company; assessed China’s Distributed Control Systems (DCS) market, leading to a key acquisition for a global energy company.

In the Manufacturing & Heavy Industries domain: Provided end-to-end research support that enabled a global automation major to introduce a new product; helped a Fortune 500 company formulate their long-term strategic plan by determining potential opportunities in various business segments of interest

In the automobile industry: Assessed organization-wide perceptions about the quality of management and employee engagement for a global automaker. Trends were analyzed across periods to assess improvements and progress against action items identified and implemented in the past.

In the Consumer Electronics domain: Conducted a Loyalty study for a Fortune 500 consumer electronics company that featured a combination of face-to-face and computer-assisted telephonic interviews in 15 languages to query channel-partners across four continents; this study helped the business understand the category drivers for loyalty across countries and the overall customer loyalty leadership increased from 57% to 81% in three years.